Multi-Year RG Blueprint

The Task

To create an implementable multi-year responsible gambling (RG) plan for wagering on horse racing

The Challenge

Finding the right balance between the particular challenges facing today’s horse racing industry and generally accepted RG standards

The Results

A multi-year blueprint for an RG program that

  • raises the bar on play safeguards
  • provides a leading example for the world-wide racing community

State-of-the-Art Safeguards

The Task

A pre-launch responsible gambling review of a company’s first online gambling website

The Challenge

Helping an operator to embed RG into a significant new business area that is both high-profile and technically complex

The Results

The successful launch of an online gambling site with state-of-the-art play safeguards

Effective On-Screen Messaging

The Task

To find short and clear ways to communicate return-to-player and odds of winning to players of electronic gaming machines (EGM)

The Challenge

Presenting complex concepts so that players understand them on EGM screens where space is at a premium

The Result

Players on gaming machines throughout the jurisdictions receive effective and successfully tested messaging

Evaluative Support for Decision Making

The Task

To evaluate a card-based tool for video lottery terminals that enables players to view their play activity and set limits

The Challenge

Conducting an effective 5-year study of a technologically complex tool within a volatile political context

The Result

Ongoing evaluative information to support decision-making during implementation of a play management tool

Compliance Review

The Task

To measure a casino’s level of compliance with RG regulations and its commitment to RG

The Challenge

Building and implementing an operational review to assess compliance in a complex and prescriptive regulatory environment

The Result

The operational review provided

  • a complete picture of the operator’s implementation of RG
  • insight into the gaps in existing practice, and how best to address them